If Your Brand Gets Leads but Poor Closures, Fix CRM and Positioning Before Scaling Ads
Miezu is one of India’s leading manufacturers of alkaline water ionizers, focused on promoting health and wellness through advanced alkaline water technology. With over 30 years of experience in the water industry and active operations since 2007, the brand has built strong credibility across multiple sectors including water, automobile, defence, and railways.
Known for innovation and product quality, Miezu has also collaborated with CSIR-IICT under the Ministry of Science and Technology for the development of alkaline water ionizers in India, backed by over 10 years of R&D in the alkaline water industry.
Despite strong product authority and industry presence, the brand faced major challenges in generating consistent high-quality leads and converting them efficiently. To solve this, Miezu partnered with Growthify for a complete performance ecosystem across Meta Ads, Google Ads, SEO, WordPress development, and CRM implementation.
If Your Marketplace Brand Is Profitable but Stuck Under ₹5L/Month, Read This Before Scaling Ads
CCDS Shop is a consumer brand specializing in bakeware and cake-decorating tools, catering to home bakers, hobbyists, and small professional kitchens. Operating primarily through online marketplaces, CCDS built a loyal customer base by offering functional, value-driven products in a highly competitive category.
At the time of partnering with Growthify, CCDS was profitable but operating at a relatively small scale, with growth constrained by rising acquisition costs and limited room to experiment without risking margins.