Guniaa
If You’re Scaling a Plus-Size Fashion Brand on Meta & Google Ads, Stable ROAS Matters More Than Bigger Budgets
- Plus Size Men & Women Clothing
GUNIAA is a fashion and apparel brand focused on the plus-size segment, offering stylish and inclusive clothing for both men and women across multiple categories. With sizes extending up to 12XL, the brand is built around accessibility, comfort, and confidence for every body type.
Known for its diverse designs and strong customer appeal, GUNIAA had already built a strong market presence in the plus-size fashion space. However, despite investing heavily in Meta Ads and Google Ads, scaling profitably while maintaining consistent returns became a major challenge.
The brand partnered with Growthify to improve campaign efficiency, stabilize high ad spends, and build a sustainable paid marketing system for long-term growth.
GUNIAA wanted to scale aggressively while maintaining profitable performance across Meta and Google Ads.
Key challenges:
- Required a consistent 3.5x ROAS while managing high daily spends
- Meta Ads budget was ₹1 lakh per day
- Google Ads budget was ₹15,000 per day
- Campaign performance had plateaued despite large ad investments
- Limited incremental returns were being generated at scale
- Budget overlaps and inefficient campaign structures reduced profitability
Without strategic optimization, increasing spends further would only create diminishing returns.
Our approach
Growthify simplified the strategy instead of increasing complexity.
01
Streamline Campaign Architecture
Built a cleaner and more efficient account structure
- Removed overlapping campaigns and audience duplication
- Simplified Meta and Google campaign hierarchy
- Improved budget control across high-spend campaigns
- Reduced wasted ad spend from inefficient structures
02
Smarter Budget Allocation Strategy
- Identified top-performing campaigns and product categories
- Shifted budgets toward high-conversion segments
- Reduced low-performing spend leakage
- Improved daily spend efficiency without reducing scale
03
Creative Testing for Performance Scaling
- Tested multiple creatives across audience segments
- Optimized winning creatives for better CTR and conversion rates
- Reduced creative fatigue in high-frequency campaigns
- Improved consistency in Meta Ads performance
What We Implemented
- Meta and Google Ads campaign restructuring
- Budget optimization across high-performing segments
- Full-funnel audience segmentation strategy
- Creative testing and performance optimization
- Retargeting improvement for better conversion efficiency
- High-spend scaling strategy with ROAS control
Results
- Delivered 8% improvement in overall ROAS within 2 months
- Stabilized Meta Ads performance at ₹1 lakh daily spend
- Improved Google Ads efficiency with better spend allocation
- Reduced inefficiencies across large-scale campaigns
- Built a stronger foundation for long-term profitable scaling
Key Takeaway
GUNIAA successfully moved from stagnant high-budget campaigns to a more stable and scalable performance marketing system.
By simplifying campaign structures, improving budget allocation, and strengthening creative and audience strategies, Growthify helped the brand achieve stronger returns without increasing complexity.
Work with a performance marketing partner that fixes systems first and scales revenue next.
Partner with a team that takes ownership of revenue, systems, and execution – like it’s their own business.
