Thikedaar
From Unstructured Leads to 25%+ Qualified Conversions: Thekedaar’s Growth Story
- Residential construction
- VR previews
- Live status tracking
When Growthify partnered with Thikedaar, the goal was to drive high-quality lead generation for its residential construction and turnkey services, supported by VR project previews and live project tracking.
Targeting homeowners across Delhi NCR, Growthify executed search-focused Google Ads campaigns to capture high-intent prospects actively seeking construction solutions. Conversion-focused landing pages and inquiry flows were optimized to encourage consultation requests and improve lead quality.
Lacked a structured lead generation strategy and were not using a CRM to manage incoming leads.
Key challenges:
- No structured lead generation strategy in place
- Absence of CRM for lead tracking and management
- Website and sales funnel were under-optimized for conversions
- Inconsistent lead quality affecting sales efficiency
- Poor visibility across lead nurturing and follow-up stages
- Multiple agencies failed to maintain performance consistency after discontinuing with Growthify
- High volume of unqualified leads reduced overall ROI
- Lack of proper filtration systems for identifying sales-ready prospects
Our approach
Growthify focused on unlocking existing assets before chasing new ones.
01
Google Ads for Quality Lead Generation
Focused on qualified leads instead of high lead volume
- Rebuilt Google Ads campaigns around high-intent searches
- Improved targeting to attract sales-ready prospects
- Reduced dependency on low-quality lead generation sources
- Prioritized lead quality over vanity metrics
02
Website and Funnel Optimization
Improved the journey from click to inquiry
- Optimized website pages for stronger conversion flow
- Reduced friction across landing pages and inquiry forms
- Improved messaging clarity for better lead intent
- Strengthened overall funnel performance for higher conversions
03
Lead Filtration and CRM Setup
Built stronger control over lead quality and follow-up
- Introduced lead filtration systems to reduce junk leads
- Built a customized CRM aligned with the sales pipeline
- Improved lead tracking and nurturing visibility
- Replaced unstructured lead handling with process-driven management
04
Refinement and Re- Onboarding
Strengthened systems for better long-term scalability
- Improved campaign structures after client returned in 2025
- Refined targeting to filter unqualified leads more effectively
- Increased qualified lead percentage through better optimization
- Built a scalable and more predictable lead generation system
What We Implemented
- Meta Ads scaling framework using customer-led audiences
- Custom Shopify website development
- Conversion-focused product categorization
- Google Ads expansion for incremental growth
- Continuous optimization across channels
Results
- Consistently delivered 7–15% qualified leads during the initial engagement in 2023
- Improved lead quality significantly above standard industry benchmarks
- Achieved 25%+ qualified leads after strategy refinement in 2025
- Reduced unqualified lead volume through stronger filtration systems
- Improved lead tracking, nurturing, and follow-up through customized CRM integration
- Built a scalable lead generation pipeline with stronger sales conversion potential
- Increased overall ROI through better campaign targeting and sales-ready lead generation
Key Takeaway
Thikedaar transformed its lead generation system by moving from unstructured lead flow and poor-quality inquiries to a scalable, high-conversion sales pipeline.
Growthify helped the brand significantly improve lead quality and operational efficiency. The result was not just more leads, but better-qualified leads that directly improved ROI and created a stronger long-term sales engine.
Work with a performance marketing partner that fixes systems first and scales revenue next.
Partner with a team that takes ownership of revenue, systems, and execution – like it’s their own business.
