Neat Everyday
If Your Wellness Brand Wants More Orders First, Scale Meta Ads Before Chasing High ROAS
- Softgel Capsules
- Cold pressed oils
Neat Everyday is the Beauty & Wellness division of Mangalam, a trusted name known for quality and reliability since 1942. Built on this strong legacy, the brand offers pure, natural, and thoughtfully crafted wellness essentials designed to support beauty and self-care from within.
Its product range includes cold-pressed oils and plant-based soft gel capsules created to nourish the body with clean, effective ingredients—free from unnecessary additives. The brand focuses on honest wellness products that combine purity, simplicity, and everyday usability.
When Neat Everyday partnered with Growthify, the brand was in its early D2C stage with a client-built Shopify store, limited trust signals, and no stable purchase data. The goal was clear: first build strong order volume, then optimize for profitability through Meta Ads performance marketing.
Neat Everyday needed to establish strong order volume before optimizing profitability.
key challenges:
- Brand was at a very early growth stage
- Website existed, but brand fundamentals were weak
- Positioning and trust signals were underdeveloped
- Funnel clarity for conversions was limited
- No historical purchase data or stable pixel learning existed
- All creatives and content were client-provided
- Needed rapid order growth before profitability optimization
Without sufficient volume and purchase signals, performance scaling would remain unstable and difficult to optimize.
Our approach
Growthify focused on scaling demand first, then improving efficiency.
01
Quarter 1: Order Volume
Built strong purchase signals before profit optimization
- Started with a ₹1,500/day Meta Ads budget
- Focused purely on Sales objective campaigns
- Optimized for maximum purchase volume
- Prioritized faster learning and stable cost per purchase
- Focused on consistency over immediate profitability
This created strong data signals and stable customer acquisition.
02
Quarter 2: Profitability and AOV Growth
Improved Efficiency after stable volume was achieved
- Refined audience structure and exclusions
- Shifted spend toward best-performing products and SKUs
- Introduced MOF and BOF optimization logic
- Improved offer communication for stronger purchase intent
- Used product bundling to increase order value
This improved margins without sacrificing volume.
03
Product and SKU Performance Optimization
Focused budget on what was actually converting
- Identified high-performing SKUs for scaling
- Reduced inefficiencies from weak product spend
- Improved overall campaign profitability
- Strengthened long-term repeat purchase potential
What We Implemented
- Meta Ads sales campaign structure from scratch
- Pixel learning and purchase signal generation strategy
- Audience refinement and exclusion optimization
- MOF and BOF campaign implementation
- Product and SKU-level scaling decisions
- Offer communication and bundle optimization
Results
- Scaled from 0 to nearly 100 orders per day
- Improved ROAS from 2.5x to 4x+
- Increased AOV from ₹250 to ₹647
- Maintained order volume while improving profitability
- Built strong purchase data for long-term scaling
- Improved contribution margins without sacrificing growth
Key Takeaway
Neat Everyday successfully moved from an early-stage D2C brand with limited data to a performance-driven Meta Ads system built for both scale and profitability.
By prioritizing order volume first and profitability second, Growthify helped the brand avoid premature optimization mistakes. Once stable demand was created, stronger audience refinement, product scaling, and AOV optimization unlocked better margins and sustainable growth—proving that scale and profitability work best in sequence, not at the same time.
Work with a performance marketing partner that fixes systems first and scales revenue next.
Partner with a team that takes ownership of revenue, systems, and execution – like it’s their own business.
