Era Stories
If Your Designer Jewellery Brand Wants Stable Sales, Stop Relying Only on Catalog Ads and Fix Meta Ads First
- Designer Gold Plated Jewellery
Era Stories is a modern designer jewellery brand focused on creating timeless gold-plated pieces that blend personal expression with everyday elegance. Built around craftsmanship, storytelling, and thoughtful design, the brand creates jewellery that feels personal—whether for special occasions or daily wear.
Every product reflects a balance of design sensibility, premium craftsmanship, and wearable luxury. With strong Indian craftsmanship at its core, Era Stories delivers pieces that are elegant, versatile, and emotionally meaningful for modern consumers.
As the brand grew, the challenge shifted from product demand to building stable, scalable sales through performance marketing. Era Stories partnered with Growthify to strengthen Meta Ads performance, improve customer retention, and create a stronger conversion-driven growth system.
Era Stories needed stronger sales stability and better performance efficiency across Meta Ads.
challenges FACED:
- Sales lacked consistency for long-term scaling
- Heavy dependency on catalog ads limited creative growth
- Conversion rates were lower than growth potential
- Returning customer rate needed improvement
- Bounce rates were affecting purchase journeys
- Product contribution was not clearly optimized
- Customer acquisition and retention needed better balance
Without stronger creative diversification and customer journey optimization, scaling profitably would remain difficult.
Our approach
Growthify focused on building a stronger baseline before aggressive scaling
01
Creative Diversification
- Expanded ad strategy beyond standard catalog ads
- Introduced fresh creatives for stronger engagement
- Improved storytelling around hero products
- Reduced creative fatigue across campaigns
This directly improved conversion rates and customer buying confidence.
02
Product Contribution Strategy
- Analyzed product-level performance across campaigns
- Identified 4 products contributing nearly 25% of total sales
- Prioritized these products for stronger ad allocation
- Improved efficiency by scaling proven winners
This created better profitability and stronger ROAS consistency.
03
Customer Retention & Repeat Purchase Growth
Built stronger retention alongside acquisition
- Improved post-purchase customer journey
- Strengthened returning customer strategy
- Balanced new customer acquisition with repeat buyers
- Increased long-term customer value instead of short-term sales spikes
04
Conversion & Bounce Rate Optimization
- Reduced bounce rates through better landing experiences
- Improved purchase intent with stronger product positioning
- Supported higher AOV with better product discovery
- Increased conversion rate through funnel improvements
What We Implemented
- Meta Ads creative diversification strategy
- Bestseller-focused campaign scaling
- Product contribution performance analysis
- Returning customer growth system
- Conversion and bounce rate optimization
- New customer acquisition balancing with retention
Results
- Net sales increased by 24%
- Returning customer rate improved by 23%
- Average Order Value reached nearly ₹4,000
- Conversion rate improved to 1.56%
- 4 products contributed nearly 25% of total sales
- Achieved a stable 3x ROAS on net sales
- Bounce rate reduced by 18%
- New customer acquisition increased by 13%
Key Takeaway
Era Stories successfully moved from unstable growth to a stronger performance marketing foundation built for scale.
Growthify helped the brand create healthier and more profitable growth. With stronger AOV, repeat purchases, and product-led campaign scaling, the brand is now positioned for sustainable expansion and future ROAS growth across Meta and upcoming Google Ads channels.
Work with a performance marketing partner that fixes systems first and scales revenue next.
Partner with a team that takes ownership of revenue, systems, and execution – like it’s their own business.
