Neat Everyday is the Beauty & Wellness division of Mangalam, a trusted name known for quality and reliability since 1942. Built on this strong legacy, the brand offers pure, natural, and thoughtfully crafted wellness essentials designed to support beauty and self-care from within. Its product range includes cold-pressed oils and plant-based soft gel capsules created to nourish the body with clean, effective ingredients—free from unnecessary additives. The brand focuses on honest wellness products that combine purity, simplicity, and everyday usability. When Neat Everyday partnered with Growthify, the brand was in its early D2C stage with a client-built Shopify store, limited trust signals, and no stable purchase data. The goal was clear: first build strong order volume, then optimize for profitability through Meta Ads performance marketing.