Maahru
If You’re Launching a 925 Silver Jewellery Brand, Build Shopify for Conversions Before Scaling Meta Ads
- 925 Silver Jewellery
Maahru is a premium 925 silver jewellery brand focused on creating elegant, timeless, and beautifully crafted pieces designed for everyday sophistication. Built around exceptional craftsmanship and refined aesthetics, the brand offers jewellery that combines style, quality, and lasting value.
From statement pieces to everyday essentials, Maahru aims to deliver silver jewellery that feels luxurious yet wearable—crafted with attention to detail and strong customer trust at the center of the experience.
To support long-term D2C growth, Maahru partnered with Growthify for a complete Shopify website development and Meta Ads performance marketing solution—starting from scratch and building a scalable, conversion-driven growth engine.
Maahru needed a complete 0 → 1 D2C setup before scaling paid performance marketing.
challenges:
- No existing high-converting Shopify store
- No structured customer journey from homepage to checkout
- Needed a CRO-focused website for jewellery conversions
- Meta Ads account required learning and warm-up before scaling
- No clear audience data for customer acquisition
- Needed sustainable order growth without sacrificing profitability
- Required stronger product-led scaling for long-term performance
Without a strong website and performance foundation, aggressive ad scaling would create poor conversion efficiency and unstable returns.
Our approach
The goal was to move Maahru from launch stage to a stable, scalable D2C growth system with sustainable ROAS.
01
Shopify Website Development
Built a conversion-first jewellery store from scratch
- Developed a high-converting Shopify website from the ground up
- Improved product presentation for premium silver jewellery
- Added trust signals for stronger buying confidence
- Optimized site speed and mobile shopping experience
- Structured the customer journey for seamless conversions
This created the base required for profitable paid traffic.
02
Meta Ads Management
Trained the ad account before scaling sales campaigns
- Started with Traffic and Engagement campaigns
- Gradually scaled from ₹200/day to ₹1,000/day
- Focused on pixel training and audience warming
- Increased ad account spending capacity for future scaling
This reduced instability during the early acquisition phase.
03
Sales Campaign Testing
Identified the audiences driving profitable purchases
- Launched Sales Objective campaigns
- Tested 20 cold audiences using UGC video creatives
- Used product catalog ads for broader product discovery
- Evaluated performance based on ROAS, CTR, and purchase quality
- Identified 4 winning cold audiences for scaling
This allowed budget shifts toward proven acquisition segments.
04
Scaling Orders And Revenue
Focused budget on winners for profitable growth
- Introduced winning product-based static creatives
- Built MOF (Middle-of-Funnel) campaigns for stronger conversions
- Shifted budgets toward best-performing products
- Scaled order volume without sacrificing profitability
This created stable growth while maintaining strong returns.
What We Implemented
- Shopify website development from scratch
- CRO-focused homepage and product page structure
- Meta Ads warm-up and pixel training strategy
- Cold audience testing with UGC and catalog campaigns
- MOF campaign setup for stronger conversions
- Winning product creative scaling strategy
Results
- Total ad spend: ₹2.3 Lakhs across the quarter
- Total revenue generated: approximately ₹9.9 Lakhs
- Achieved an overall ROAS of 4.3x
- Maintained consistent 4x+ ROAS while scaling
- Scaled order volume without sacrificing profitability
- Built a strong D2C foundation for long-term growth
Key Takeaway
Maahru successfully moved from a zero-setup launch stage to a profitable and scalable D2C jewellery growth system.
Growthify helped the brand avoid early-stage performance mistakes. Instead of rushing ad spends, the focus remained on conversion efficiency and sustainable scaling—resulting in strong ROAS, profitable growth, and a solid foundation for long-term expansion in the 925 silver jewellery market.
Work with a performance marketing partner that fixes systems first and scales revenue next.
Partner with a team that takes ownership of revenue, systems, and execution – like it’s their own business.
